OVERVIEW
EDM – eCommerce Product Data Improvement
An experienced design leader in lighting, furniture & decor items for home & office needs from North America.
Project Details
Category: eCommerce Product Data
Date: December 2020
Clients: Lighting, Furniture & Decor Items
Our Process
Migration
Identify and migrate redundant attribute to unique data
Enrichment
Correct data values and map to relevant headers
Validation
Data validation and correction
Standardization
Data values standardization basis attribute table and product style guide
The Working Challenges
1
Challenges
- Specific category with 1,053 unique attribute headers and 1.5Mn data points
- Product data values with incorrect case error, junk characters, duplicate values, redundant values and inconsistency
- High volume of unidentified/incomplete attribute data
- Negative impact to CE and revenue
2
Solution
- Created a group of product data and domain SMEs to assess and improve the product data
- Identified and moved similar header values to single attribute header
- Corrected, deleted and mapped attribute values under relevant headers
- Created attribute document and style guide for the specific category
3
Benefit
- Cleansing of 30% redundant data that resulted in optimum data availability
- 90% attribute data mapping under the critical attribute headers
- 100% consistency across the category
- Style Guide to help in data governance
- Improved product data state that led to client awarding. Complete eCommerce data improvement project to EnFuse
TESTIMONIALS
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