OVERVIEW
Video Tagging and Attribution for TV Commercials
A leading TV ad analytics and insights provider based out of North America
Project Details
Category: Video Tagging & Attribution
Date: December 2020
Clients: TV Ad Analytics and Insights Provider
Our Process
We have a comprehensive understanding of the global market, which enables us to provide significant value to your business through a broad range of digital services and integrated solutions. We specialize in the following domains.
Classification
Identify clips based on commercials types
Split
Identify breakpoints and Split multiple commercials videos
Trim
Remove unwanted frames and/or contents through trimming tools
Enrichment
Analyze and tag commercials attributes
The Working Challenges
We offered the client a quick and seamless solution that helped tackle their present operational challenges while helping them build a readily scalable platform. The final result was 300k+ commercials classified (per month), 1 million+ commercials’ attributes tagged (per month) with 50%+ OPEX Saving.
1
Challenges
Classification
- Manage a daily input of 10000+ clips
- Deletion of valid clips leads to missed revenue
- 10+ checkpoints to identify the quality of a clip
Edits (Split/Trim)
- No option of fixing a clip edit mistake
- Multiple opportunities of error
- A badly edited valid clip leads to missed revenue
Metadata Enrichment
- 50000+ fields enrichment on a daily basis
- 15+ opportunities of error associated with each clip
- 20+ industry types in scope
Data Quality
- Penalty associated with the quality of clips curation and classification
2
Solution
Classification
- Created a group of triage experts to streamline the clip classification
- Designed clip deletion regulations to eliminate the risk of valid clip deletion
- Assigned dedicated SMEs to perform real-time QC
Edits (Split/Trim)
- Implemented stage-wise live error tracking and daily feedback mechanism to ensure proactive quality assurance
- Suggested the critical tool updates to the client to facilitate backward movement of bad clips
Metadata Enrichment
- Formed a dedicated group of curators basis performance tracking & assessment
- Created an attribute wise specific guidelines to avoid assumption based errors
- Designed and implemented the industry-wide knowledgebase and training plan
Data Quality
- Collaborated with the client and created specific KRA based scope of work and project performance assessment mechanism
- Aligned the project goals with the team’s performance scorecard
- ZERO performance penalty in the last 6 months
3
Benefit
- 300k+ commercials classified per month
- 1 million+ commercials’ attributes tagged per month
- 98%+ tagging accuracy
- 10+ process & tool improvement initiatives in last 3 months
- 25% productivity improvement vs last year
- 50%+ OPEX saving for the client
- 40000+ video clips edited per week
TESTIMONIALS
What Our Clients are Saying?
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