Online Catalog Product Information Improvement

CLIENT : Large UK retailer

EnFuse Application

EnFuse with it’s remarkable expertise of online store,catalog and product data management helped in enhanced online store with best-in class catalog and product setup

Challenge / Goal

  • Taxonomies, product mapping and segmentation not aligned with line of businesses
  • Product & Catalog set-up not standardized
  • Recurring merchandizing issues due to inadequate process governance
  • Re-work due to improper information flow between upstream and downstream teams


  • Agreed on suitable format and hierarchies for catalog and taxonomies
  • Improved category and product to attribute mappings in line with company business goals with mapping rules fully documented
  • Implemented SKU/Product information management and reporting systems
  • Created and implemented the robust communication plan and catalog templates for issue free product launch and maintenance
  • Introduced stringent quality checks for Online Store and Product Information
  • Automation developed for generic SKU creation, mapping and information enrichment

Business Outcome

  • 21% improvement in online customer experience/feedback
  • Reduction in operations cost up by 39% for the client organization
  • 100% product to taxonomy mapping and attribute to product/category mapping achieved
  • Catalog and product information quality improved by 17% and 23% respectively
  • Error free SKU launch and maintenance communication and tracking proces implemented across all departments
  • 200% efficiency gain in generic SKU creation, mapping and information enrichment process
  • QA checklists update to a  comprehensive version and handed over to the client
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