Data is now the most important asset of any digital organization. A digital organization has to manage multiple forms of data for products, customers, sales, vendors etc. The amount of data, both new and existing, managed today is staggering. Experts analysis estimates that more data will need to be managed this year alone than in previous 5000 years combined. With the explosive growth in the data world, consumers’ expectations regarding quality, service, and personalization are growing. With new disruptive technologies continuously entering the market, businesses need to leverage and manage the mass quantities of available data to provide business value. Master Data Management addresses the most important issue organizations face, which is the lack of integrated, high quality and timely data for critical business decisions.